Probable Niche

We've identified the niche as scent marketing.

scent marketing

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as scent marketing.

marketing, scent, scents, systems, smells, scented, marketing institute, air's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 06:40 UTC on November 10, 2012. The source was comprised of 27251 characters, of which 23057 are code, leaving an organic character count of 4194. The total word count on the home page is 712. We filtered out 29 numbers, 239 common words, and 20 words shorter than three characters in length, leaving an impact word count of 366. The size of the lexicon (number of unique words) is only 277. We extracted nine top keywords, leaving 3.24% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %
odorants 41.09%

Top Phrases

KeywordFrequencyFrequency %
scent marketing54.34%
whiff guys 21.73%
teddy bear21.73%
plush cuddly 21.73%
marketing institute21.73%
licorice based 21.73%
cuddly teddy21.73%
york city10.86%
year study10.86%
white diamonds10.86%
whiff solutions 10.86%
whiff afficianados 10.86%
university recently10.86%
turning green10.86%
trend hunter10.86%
terrible beauty10.86%
teens turning10.86%
sulfurous odor 10.86%
solution right10.86%
soho store10.86%
signature scent10.86%
signature fragrance10.86%
sense news 10.86%
seller today10.86%
scent unveiled 10.86%
scent blog 10.86%
san francisco10.86%
rockefeller university10.86%
research foundation10.86%
recently stormed 10.86%

Domain Name Keywords

We found 2 significant keywords appearing in the domain name
  1. whiff
  2. whiff guys


Source Character Count 27251
Code Character Count 23057
Organic Character Count 4194
Filtered Numbers 29
Filtered Words (Common) 239
Filtered Words (Short) 20
Total Word Count 712
Impact Paragraph Count 531
Impact Word Count 366
Impact Lexicon Size 277


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# a b c d e f g h i j k l m n o p q r s t u v w x y z